Elections are just 14 months away and a lot of aspirants are on the move to popularize themselves with the ‘wanjiku’. For any candidate to be elected by the citizens in any level i.e. wards, constituency, county and national they must have applied a good and a very strategic masterplan. This is a great move but only the best strategy works. A lot of aspirants use the door to door interactions, public gatherings, public rallies. These are some of the old ways applied before the digital era.
There emerging trends in politics and governance in relation to publicity or what we call ‘PR’. These trends include:
- Social media e.g. Facebook, twitter, Instagram, etc.
- Websites
Both of these trends are not limited to any geographical location; they are accessible across the globe therefore putting any aspirant in wider audience. This strategy was put to test in 2013 general elections and it passed the exams after the ruling coalition embraced it really worked for them, something other aspirants overlooked. Currently every politician has at least a Facebook account. Facebook is a very good platform for aspirants to socialize with the citizens.
Is Facebook enough?
Websites unlike social media platforms is a more serious and it’s more approved by citizens, investors and international community. This is because it can profile someone portfolio, development projects, ambitions etc. websites have also a capability of integrating with social media, search engine ranking which makes an aspirant being ranked highly the world.
A handful of politicians have launched their websites in readiness for 2017 general elections just to sample a few.
H.E Uhuru Kenyatta
Hon Raila Odinga etc
Also a lot of MPs are in the race of websites and they are profiling their development projects and this is really gaining a large public approval.
This is a venture that every aspirant need to venture in. otherwise someone else will have an advantage over you.
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